Simply Nootropics Review Australia 2026: Is It Worth It?

Last updated: October 9, 2026 · Originally published: August 28, 2026 · By Eternal Elixir Editorial

Quick answer: Simply Nootropics is a New Zealand company that sells NMN, nootropic blends and TMG to Australians in Australian dollars. Its Simply Nootropics NMN, sold as Ageless NMN, is plain NMN with a 60-day money-back guarantee and strong customer reviews. The catch is cost and distance. Each capsule holds 250mg, so a $69.00 bottle lasts 30 days at a 500mg serve, which is $2.30 per 500mg, and every Australian order is processed and shipped from Auckland. Our pick is Eternal Elixir NMN 500mg: 90 capsules of 500mg for $59.99, or $0.67 per 500mg, sent from Sydney within 24 hours.

Eternal Elixir makes NMN 500mg, and it is our pick in this review, so read the rest knowing that. We have tried to keep the comparison fair. Every Simply Nootropics price, dose and policy below was read from the company’s own product pages in September 2026, and each competitor figure comes from the page listed in the sources. We have not lab-tested any product in this review. This page sits inside our wider guide to AgeMate alternatives and other NMN options in Australia.

Simply Nootropics review: the short version

Simply Nootropics is a legitimate, well-reviewed operator. It prints every ingredient amount on the labels we checked, names its testing lab and gives buyers 60 days to ask for a refund. Where it falls down for Australian buyers is the price per milligram of its NMN capsules and the trip across the Tasman.

What we liked

• Full label amounts. Essentials Plus, Genius Sleep and TMG B-Complex each list every ingredient with its milligrams, with no proprietary blend.
• A 60-day money-back guarantee, twice as long as the 30 days we offer.
• Plain NMN with nothing else added, as capsules or powder.
• Strong feedback: 97% of reviewers on the NMN page said they would recommend the products.

What gave us pause

• $2.30 per 500mg on a one-off capsule purchase, more than three times our $0.67.
• Australian orders ship from New Zealand, so delivery and any return cross the Tasman.
• A claim that the enteric coating improves NMN bioavailability by 30%, which we could not match to any published human trial.
• The powder page does not state the tin’s net weight, so its cost per serve cannot be checked.

What Simply Nootropics sells in Australia

Simply Nootropics runs an Australian-dollar storefront. The old simplynootropics.com.au address now redirects to simplynootropics.co, which is where the product pages below live. As of September 2026 the range reads:

• Ageless NMN Capsules: $69.00 for 60 delayed-release capsules of 250mg, or $55.20 a month on subscription. The label says 2 to 4 capsules a day, so a bottle lasts 15 to 30 days.
• Ageless NMN Capsules Value Bundle: three bottles for $180.09, sold as a three-month supply.
• NMN Powder (3-Month Supply): $139.00, or $111.20 every three months on subscription, with a free 100g TMG powder that the company values at $70.00.
• Essentials Plus: $69.00 for 60 capsules, a one-month supply of an eight-ingredient daily blend.
• Genius Sleep: $69.00 for 60 capsules, a seven-ingredient evening formula taken as two capsules at bedtime.
• TMG B-Complex Capsules: $49.00 for 60 capsules, with 1,000mg of TMG plus activated B vitamins in each two-capsule serve.
• TMG Powder: $70.00 for 100g.
• Vital Beauty collagen powders: $79.00 each, in three flavours.

The company names an in-house scientist, Dr Brian P. Ramos, whom it describes as a Yale neuroscientist with a PhD in neurobiology. It also sells multi-product bundles, but the single products above are the ones most buyers compare.

Customer feedback on its own store is strong. The NMN capsule page showed 4.8 out of 5 from 3,523 reviews when we checked in September 2026, and Essentials Plus showed 4.8 from 1,456. Reviews on a brand’s own store tell you whether buyers were happy. They don’t tell you what those buyers paid per dose, or how the dose compares with the research, and those are the two questions the rest of this review answers. For a brand-level look at a local competitor, see our Bulk Nutrients review. For another imported brand, see our note on Double Wood alternatives for Australian buyers.

Simply Nootropics NMN review: what you pay per 500mg serve

A sticker price means little on its own, because bottles differ in capsule count, capsule strength and how many capsules the label tells you to take. The fair comparison is the cost of the same amount of NMN. Every row below is converted to Australian dollars per 500mg of NMN, as of Sep 2026, using each label’s own directions. Where a listing does not give enough to work it out, the cell says so.

Our price is from our live product page. Competitor prices were read from the linked pages in September 2026 and change with promotions and subscriptions, so check before you buy.

Add NMN 500mg to cart · $59.99

The trap with Simply Nootropics is comparing a capsule with a serve. Its 250mg capsule is half of the smallest daily amount its own label recommends, so the $69.00 bottle is a one-month bottle at 500mg a day and a 15-day bottle at 1,000mg. Our capsule holds the full 500mg, so one capsule is one serve and a bottle lasts three months. Matched on the same 500mg, Simply Nootropics capsules cost more than three times as much as ours bought once, and close to three times as much on subscription.

Two rows need a fair note. Bulk Nutrients is a cent cheaper than us per 500mg, and cheaper again at the four-tub price, so it keeps the “lowest cost per 500mg” label in this table. And the Simply Nootropics powder may be the brand’s best value. The page calls one tin a three-month supply at two scoops (1,000mg) a day, which would put it well below the capsules per serve. It does not list the tin’s net weight, though, so we could not check that. Ask the company for the weight before you compare.

For the same arithmetic on other brands, see what AgeMate costs per serve in Australia and our NMN supplements compared on cost per serve. If you searched for the product name itself, our Ageless NMN guide covers the capsules and powder in more detail.

Ordering Simply Nootropics from Australia: the New Zealand checkout

This is the detail most Simply Nootropics reviews skip. The Australian storefront shows Australian-dollar prices, but the buy button on its NMN pages carries a note: “You’ll be redirected to our New Zealand store, where your order will be processed and shipped.” It adds that items in your Australian cart won’t transfer. The product pages also say the NMN is made in New Zealand from imported ingredients and shipped from the company’s Auckland warehouse.

None of that is hidden, and none of it makes the NMN worse. It does change the buying experience in three practical ways:

• Transit. Your parcel crosses the Tasman instead of moving through the domestic network, so allow longer than a local dispatch.
• Returns. The 60-day guarantee is generous, but using it means an international return.
• Cart friction. A basket built on the Australian site does not carry over, so you choose your items again on the New Zealand store.

For some buyers that is a shrug. For anyone who wants a parcel that never leaves Australia, or a domestic return, it decides the matter. Eternal Elixir ships from Sydney within 24 hours, with free shipping over $100 and a 30-day money-back guarantee. We put the two approaches side by side in our Simply Nootropics vs AgeMate comparison.

What the NMN research supports, and what it doesn’t

NMN is a building block the body uses to make NAD+, a coenzyme involved in energy metabolism. Most of the early excitement came from cell and mouse studies. A 2023 review of the human research noted that most NMN studies had been done in cells or animals, and that about a dozen human trials were still under way (Song et al., Advances in Nutrition, 2023). The mouse findings on healthy lifespan have not been shown in people. The randomised human trials that do exist are small and short:

• Healthy middle-aged adults, 300mg to 900mg a day: 80 adults took placebo or 300mg, 600mg or 900mg of NMN once daily for 60 days. Blood NAD rose in every NMN group (p ≤ 0.001 against placebo) and was highest at 600mg and 900mg. Six-minute walking distance improved more than with placebo. Three of the authors were employees of two chemical companies, Abinopharm and ABA Chemicals (Yi et al., GeroScience, 2023).
• Older Japanese adults, 250mg a day: 108 participants took 250mg of NMN or placebo once a day for 12 weeks, in the morning or the afternoon. The afternoon NMN group showed the largest improvement in a five-times sit-to-stand test and the largest drop in drowsiness (Kim et al., Nutrients, 2022).
• Healthy men aged 65 and over, 250mg a day: 42 men took 250mg of NMN or placebo daily for 12 weeks. Blood NAD+ rose. The gains in gait speed and grip strength were only nominally significant, and the authors said they need confirming in larger studies (Igarashi et al., npj Aging, 2022).
• Older adults, 250mg a day: 60 participants took 250mg of NMN or placebo for 12 weeks. The main outcome, a stepping test, did not differ between the groups. On secondary outcomes, the NMN group was faster over a 4-metre walk, had higher blood NAD+ and reported better sleep quality scores. Three of the four authors work for Meiji Holdings (Morifuji et al., GeroScience, 2024).

The most recent pooled analysis, published in July 2026, gathered 15 randomised trials of oral NMN, 10 of which reported safety data. Doses ran from 250mg to 2,000mg a day for 14 days to 24 weeks. NMN did not increase adverse events and did not raise the liver enzymes ALT or AST compared with control. It showed no clear effect on body weight, fasting glucose, HbA1c, blood fats or systolic blood pressure, and only a small drop in diastolic pressure (Yang et al., Nutrients, 2026).

The fair reading: NMN raises blood NAD+, appears well tolerated over weeks to months, and has modest evidence for anything beyond that. Nothing about the Simply Nootropics brand, or ours, changes that picture. What differs between brands is the dose per capsule, the price per serve and how the product reaches you. Our guide to how much NMN to take each day works through amounts and timing, and our explainer on how NMN and NAD+ relate in the body clears up the most common mix-up.

Because the trials test a daily dose rather than a capsule, what matters is how much you swallow. In the dose-ranging trial, NAD+ levels and walking results peaked at 600mg a day. That sits between one and two of our capsules, and between two and three Simply Nootropics capsules. Neither brand is out of step with the evidence. They get you there with different capsule counts at different costs.

The enteric coating and under-the-tongue claims

Simply Nootropics says its acid-resistant, enteric-coated capsules release NMN in the small intestine and improve its bioavailability by 30% compared with regular capsules. We searched PubMed and found no published human trial comparing enteric-coated NMN with standard capsules, so we read the 30% figure as the company’s claim rather than a measured result.

Its powder page also suggests holding NMN under the tongue “for quicker absorption”. The one human comparison we found is a 2026 crossover study in 14 healthy men who took a single dose by each route. Under-the-tongue NMN raised two breakdown products, 2PY and 4PY, faster over 60 minutes, but blood levels of NMN, nicotinamide and NAD+ did not differ between the two routes (Wakabayashi et al., Scientific Reports, 2026). One small single-dose study cannot settle the question, and it did not show higher NAD+.

Beyond NMN: Essentials Plus, Genius Sleep and TMG

Essentials Plus is the company’s best-selling formula. Two capsules each morning provide ashwagandha root extract 250mg, bacopa (brahmi) leaf extract 250mg, citicoline 200mg, L-theanine 200mg, lion’s mane extract 400mg, Panax ginseng root extract 200mg, rhodiola root extract 200mg and New Zealand pine bark extract 75mg. It is caffeine-free. To its credit, every amount is on the label, which many blends don’t manage.

The trade-off with any eight-ingredient blend is control. If something disagrees with you, there is no clean way to tell which ingredient caused it, and you can’t drop one without dropping all eight. We don’t sell an all-in-one nootropic blend. If you want to build a focus routine from single ingredients, our nootropic supplements comparison for Australia covers the main options. If ginseng is the part of Essentials Plus you want, our Korean Panax Ginseng gives 1,600mg per two-capsule serve.

Genius Sleep ($69.00, 60 capsules, two at bedtime) combines reishi mushroom extract 400mg, passionflower extract 250mg, magnesium bisglycinate 280mg, tart cherry extract 200mg, L-theanine 160mg, L-tryptophan 90mg and zinc gluconate. It is labelled for adults 18 and over. We don’t sell a sleep blend, so we have no direct swap to offer here.

TMG B-Complex ($49.00 for 60 capsules) gives 1,000mg of TMG (betaine anhydrous) in each two-capsule serve, with activated B6, folate as 5-MTHF, B12 as methylcobalamin, thiamine, riboflavin and choline. That is $1.63 per serve. Our TMG 2000mg is TMG on its own: three capsules give 2,000mg, a 90-capsule bottle holds 30 serves, and at $44.99 each serve costs $1.50. Choose theirs if you want the B vitamins in the same capsule. Choose ours if you want twice the TMG per serve and would rather take B vitamins separately, or not at all. Our TMG supplement comparison covers other Australian options.

Simply Nootropics suggests mixing two scoops of its NMN powder with two scoops of TMG powder in water, and it includes a free TMG powder with the NMN tin. We found no published human trial that tested NMN and TMG together, so the pairing is the company’s suggested routine rather than a tested protocol.

Side effects, interactions and who should be cautious

In the pooled trial data above, NMN at 250mg to 2,000mg a day did not cause more adverse events than control over periods of up to 24 weeks, and liver enzymes did not rise. The 12-week Meiji trial recorded no adverse effects tied to NMN, and the 60-day dose trial found no safety issues up to 900mg a day. Those were short trials in healthy adults, so the long-term picture is still unknown.

• Under 18s: NMN has only been studied in adults, so it is not for children or teenagers. Simply Nootropics pitches its NMN capsules at people over 40.
• Pregnancy and breastfeeding: NMN has not been studied in these groups, so don’t use it.
• Prescription medicines: talk to your doctor or pharmacist before starting any NMN or nootropic product, particularly if you take medicines for blood glucose, blood pressure or blood clotting.
• Blends: Essentials Plus and Genius Sleep each combine seven or eight actives. Check each one against your medicines with a pharmacist before you start.
• Label limits: some local NMN labels, including AgeMate’s and Bioglan’s, give a 12-week limit. Follow the directions on the product you buy.

None of this is medical advice, and no capsule substitutes for sleep, food and training. If the category is new to you, our guide to reading a supplement label before you buy covers the checks that matter most, and our notes on AgeMate side effects go through what blend users report.

Eternal Elixir NMN 500mg: why it is our pick

Eternal Elixir NMN 500mg holds 500mg of nicotinamide mononucleotide in each capsule, and the label says one capsule a day, preferably in the morning. A bottle holds 90 capsules, so it lasts three months, and at $59.99 each 500mg serve costs $0.67. That is about $20 for 30 days of 500mg, against $69.00 for 30 days of Simply Nootropics capsules bought once.

• One capsule, one full serve. No counting two or four capsules to reach 500mg.
• A three-month bottle. 90 capsules means a third as many reorders as a one-month bottle.
• Local dispatch. Orders ship from Sydney within 24 hours, with no overseas processing.
• Batch certificates on request. Our product page says every batch is third-party lab tested for purity and potency, and we will send the current certificate of analysis if you ask.
• Multi-bottle savings. Two bottles save 10% ($107.98, which also clears the $100 free-shipping line), three save 15% and five save 20%. Afterpay is available.

Who it suits: adults who want plain 500mg NMN in one daily capsule, at a low cost per serve, sent from within Australia.

Who it doesn’t suit: anyone who wants the lowest possible cost per capsule, where Bulk Nutrients is a cent cheaper, anyone who wants a 60-day refund window rather than our 30 days, and anyone who prefers a powder to stir into water. It is not for use in pregnancy or breastfeeding, or by anyone under 18.

If you like Simply Nootropics’ NMN-plus-TMG routine, you can build the same pairing from our range. Our guide to building a longevity stack sets out the order most people add things in.

Switching from Simply Nootropics to single-ingredient bottles

If the cost per serve has persuaded you, the switch is simple. Match the dose before you match the brand. Two Simply Nootropics capsules a day is 500mg, which is one of our capsules, not two. Four a day is 1,000mg, which is two of ours. Get this wrong and you end up taking double, or half, the dose you meant to.

• At 500mg a day: Simply Nootropics capsules cost $2.30 a day bought once. Ours cost $0.67.
• At 1,000mg a day: a Simply Nootropics bottle lasts 15 days, which is $4.60 a day. At two of our capsules a day a bottle lasts 45 days, which is $1.33 a day.

Add a second product only after about four weeks, so you can tell what each one is doing. Many people pair NMN with trans-resveratrol. Our Trans-Resveratrol 1200mg gives 1,200mg per two-capsule serve, and our comparison of NMN and resveratrol explains why people pair them. If you would rather try the other main NAD+ precursor, we also stock Pure NR 500mg, and our NAD+ supplement comparison sets NMN against NR.

Keep a short note of what you take and when, so that after 12 weeks you can judge the result rather than guess. Our NMN before and after timeline shows what a realistic first three months looks like.

Who Simply Nootropics suits, and who should look elsewhere

Simply Nootropics is a good fit if

• You want an all-in-one nootropic blend with every amount on the label. Essentials Plus at $69.00 is the clearest example.
• You value a 60-day refund window and don’t mind an international return.
• You want NMN as a powder you can stir into water, and you are happy to confirm the tin weight with the company first.
• You want a brand that names its testing lab and its in-house scientist.

Look elsewhere if

• You are budgeting a daily NMN habit over a year, where $2.30 against $0.67 per 500mg adds up to hundreds of dollars.
• You want a parcel that ships from within Australia rather than across the Tasman.
• You want to set each ingredient and dose yourself rather than accept a fixed blend.
• You already take some of a blend’s ingredients separately and would be paying twice.

Simply Nootropics review: your questions answered

Is Simply Nootropics NMN any good?

It is plain NMN with no other actives, the company says it is third-party tested by Eurofins, and buyers on its store rate it 4.8 out of 5. The NMN itself is the same molecule any brand sells, and human trials show NMN raises blood NAD+. The weak point is price. The 250mg capsules work out at $2.30 per 500mg bought once, against $0.67 for a 500mg capsule such as ours, and orders ship from New Zealand.

Add NMN 500mg to cart · $59.99

Is Simply Nootropics a good brand?

By the visible signals, yes. It lists every ingredient amount, names its testing lab, offers a 60-day money-back guarantee and has strong reviews on its own store. It is a New Zealand company, so Australian orders are processed and shipped from Auckland. Cost per dose and the shipping leg are the things to weigh, not its reputation.

Does Simply Nootropics ship to Australia?

Yes, but not from Australia. The Australian storefront sends you to the New Zealand store to finish the purchase, where the order is processed and shipped from Auckland. Items in your Australian cart do not carry across, and a return under the 60-day guarantee is an international return.

What are the negatives of taking NMN?

The main ones are cost, limited long-term data and modest proven effects. Trials so far last weeks to months, not years. A 2026 pooled analysis found no rise in adverse events or liver enzymes at 250mg to 2,000mg a day for up to 24 weeks, and no clear effect on weight, glucose or blood fats. Speak to your doctor or pharmacist first if you take prescription medicines, and don’t use it if you are pregnant or breastfeeding.

What is the controversy with NMN?

Most of the debate is about the gap between mouse studies and human evidence. NMN drew attention after animal research on healthy ageing, but the human trials are small and short, and several list authors employed by chemical or food companies. They show higher blood NAD+ and some small changes in walking tests and sleep scores. They do not show longer life, and marketing that implies more than the trials found is where most of the argument sits.

Is NMN illegal in Australia?

NMN is sold openly in Australia. Chemist Warehouse stocks Bioglan NMN 500, and Australian companies including Bulk Nutrients, AgeMate and Eternal Elixir sell NMN products online and ship them within the country. Buy from a seller that states the NMN amount per serve and will show you a batch certificate.

Do nootropics really work?

It depends on the ingredient and the dose. Some single ingredients have randomised human trials behind them. Broad blends are harder to judge, because trials usually test one ingredient at a time rather than the mix. For NMN, trials show higher blood NAD+ and small changes in some physical tests. Expect gradual, modest effects at best, and individual responses vary.

Which NMN supplement is our pick for Australians?

Our pick is Eternal Elixir NMN 500mg: 500mg in every capsule, 90 capsules for $59.99 ($0.67 per serve), sent from Sydney within 24 hours, with batch certificates on request. If the lowest price per capsule is all that matters, Bulk Nutrients works out a cent cheaper at $0.66. Simply Nootropics suits buyers who want its 60-day guarantee or a powder and accept a higher cost per 500mg for the capsules.

Add NMN 500mg to cart · $59.99

The verdict on Simply Nootropics

Our pick for Australians: Eternal Elixir NMN 500mg. It gives the same 500mg serve in one capsule for $0.67, in a 90-capsule bottle that lasts three months, sent from Sydney within 24 hours.

Simply Nootropics is not overselling its labels, and its reviews are strong. It is a well-run New Zealand business whose NMN capsules cost $2.30 per 500mg bought once and reach you from Auckland. Its powder may be better value, but the page doesn’t give enough to check. Choose it if the 60-day guarantee or an all-in-one blend matters more to you than cost per milligram.

If the lowest cost per capsule decides it: Bulk Nutrients NMN at $0.66 per 500mg, or less at the four-tub price.

If you want to buy in store: Bioglan NMN 500 at Chemist Warehouse, at $1.42 per capsule.

More from our range: browse every Eternal Elixir product, see how another NMN brand compares in our Bioglan NMN review, or read our guide to buying NMN at Chemist Warehouse.

Sources

• Yi L, Maier AB, Tao R, et al. The efficacy and safety of β-nicotinamide mononucleotide (NMN) supplementation in healthy middle-aged adults: a randomized, multicenter, double-blind, placebo-controlled, parallel-group, dose-dependent clinical trial. GeroScience. 2023;45(1):29-43. PubMed 36482258
• Kim M, Seol J, Sato T, Fukamizu Y, Sakurai T, Okura T. Effect of 12-week intake of nicotinamide mononucleotide on sleep quality, fatigue, and physical performance in older Japanese adults: a randomized, double-blind placebo-controlled study. Nutrients. 2022;14(4):755. PubMed 35215405
• Igarashi M, Nakagawa-Nagahama Y, Miura M, et al. Chronic nicotinamide mononucleotide supplementation elevates blood nicotinamide adenine dinucleotide levels and alters muscle function in healthy older men. NPJ Aging. 2022;8(1):5. PubMed 35927255
• Morifuji M, Higashi S, Ebihara S, Nagata M. Ingestion of β-nicotinamide mononucleotide increased blood NAD levels, maintained walking speed, and improved sleep quality in older adults in a double-blind randomized, placebo-controlled study. GeroScience. 2024;46(5):4671-4688. PubMed 38789831
• Song Q, Zhou X, Xu K, Liu S, Zhu X, Yang J. The safety and antiaging effects of nicotinamide mononucleotide in human clinical trials: an update. Adv Nutr. 2023;14(6):1416-1435. PubMed 37619764
• Yang W, Huang J, Tang Z, Chen C, Sun Y. Safety and metabolism-related outcomes of oral nicotinamide mononucleotide supplementation in adults: a systematic review and meta-analysis. Nutrients. 2026;18(14):2251. PubMed 42514320
• Wakabayashi J, Higashi S, Morifuji M. Sublingual NMN administration increases early circulating terminal catabolites 2PY and 4PY compared with oral administration in healthy adult men. Sci Rep. 2026;16(1):27464. PubMed 42304075
• Simply Nootropics product pages (Australian storefront): NMN Capsules, NMN Powder, Capsules Value Bundle, Essentials Plus, Genius Sleep, TMG B-Complex, TMG Powder and all products, read September 2026.
• AgeMate Daily Longevity Blend product page, read September 2026. agemate.com
• Bulk Nutrients NMN Capsules product page, read September 2026. bulknutrients.com.au
• Bioglan NMN 500 30 capsules, Chemist Warehouse listing, read September 2026. chemistwarehouse.com.au
• Eternal Elixir NMN 500mg product page and label. eternalelixir.com.au